[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hasty.cz\/obalovy-design\/#Article","mainEntityOfPage":"https:\/\/www.hasty.cz\/obalovy-design\/","headline":"Obalov\u00fd design","name":"Obalov\u00fd design","description":"Jestli je n\u011bco, co ve sv\u011bt\u011b hraje velmi d\u016fle\u017eitou roli, pak jsou to pr\u00e1v\u011b obaly. Pokud byste se pod\u00edvali do […]","datePublished":"2020-01-10","dateModified":"2020-01-10","author":{"@type":"Person","@id":"https:\/\/www.hasty.cz\/author\/#Person","name":"","url":"https:\/\/www.hasty.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9cac53ffad5d6e0659d72eaf216400c165f8fbf396c79017c66698a8aa5be23d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hasty.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hasty.cz\/wp-content\/uploads\/img_a352152_w1748_t1566645379.jpg","url":"https:\/\/www.hasty.cz\/wp-content\/uploads\/img_a352152_w1748_t1566645379.jpg","height":0,"width":0},"url":"https:\/\/www.hasty.cz\/obalovy-design\/","about":["Business"],"wordCount":401,"articleBody":"    Jestli je n\u011bco, co ve sv\u011bt\u011b hraje velmi d\u016fle\u017eitou roli, pak jsou to pr\u00e1v\u011b obaly. Pokud byste se pod\u00edvali do dob minul\u00fdch, mohli byste naj\u00edt obaly, do kter\u00fdch se dokonce d\u0159\u00edve balilo m\u00fddlo, kter\u00e9 bylo od Alfonse Muchy. Pro\u010d si mysl\u00edte, \u017ee se tyto m\u00fddla prod\u00e1valy mnohem v\u00edce, ne\u017e jin\u00e1? Bylo to pr\u00e1v\u011b kv\u016fli obalu.  Jestli\u017ee existuje n\u011bjak\u00e1 hlavn\u00ed discipl\u00edna grafick\u00e9ho designu, pak je to pr\u00e1v\u011b obalov\u00fd design. Nen\u00ed se tak\u00e9 \u010demu divit, jeliko\u017e je obalov\u00fd design d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e si v\u016fbec dok\u00e1\u017eete p\u0159edstavit. P\u0159i tvorb\u011b je t\u0159eba pohr\u00e1t si s p\u00edsmeny, kompozic\u00ed, materi\u00e1l apod. Rozhodn\u011b to nen\u00ed jen tak. Jestli je n\u011bco, co je pro firmy \u010d\u00edm d\u00e1l t\u00edm v\u00edce d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e kdy jindy, pak je to pr\u00e1vn\u011b barevnost. Ka\u017ed\u00fd v\u00fdrobce se cht\u011b, necht\u011b setk\u00e1v\u00e1 s po\u017eadavky na obaly, kter\u00e9 jsou velmi p\u0159\u00edsn\u00e9. Je toti\u017e t\u0159eba, aby byla dodr\u017een\u00e1 firemn\u00ed barevnost. U\u017e jen d\u00edky barv\u011b dok\u00e1\u017ee z\u00e1kazn\u00edk dan\u00fd v\u00fdrobek poznat. Mezi zvl\u00e1\u0161tnosti dokonce ani nepat\u0159\u00ed to, \u017ee si firmy nech\u00e1vaj\u00ed sv\u00e9 barvy patentovat. Jako p\u0159\u00edklad bychom si mohli uv\u00e9st \u010dokol\u00e1du Milku, pr\u00e1v\u011b jist\u011b tu tak\u00e9 pozn\u00e1te hned na prvn\u00ed pohled. Fialov\u00e1 barva se rozhodn\u011b ned\u00e1 p\u0159ehl\u00e9dnout. Ochrannou zn\u00e1mku ale nelze zapsat na barvy, jako je \u017elut\u00e1, \u010derven\u00e1 nebo modr\u00e1, jeliko\u017e se jedn\u00e1 o barvy z\u00e1kladn\u00ed.  Kdy\u017e se nad t\u00edm tedy zamysl\u00edte, dojdete k tomu, \u017ee barvy se velice dob\u0159e um\u00ed prod\u00e1vat. Sv\u00e9 by o tom mohla \u0159\u00edct i Coca Cola. Jestli je ale n\u011bco co design\u00e9r mus\u00ed, pak s barvami pracovat my\u0161lenkovit\u011b. Je pot\u0159eba, aby bral do \u00favahy psychologii jednotliv\u00fdch barev. Ne nadarmo se \u0159\u00edk\u00e1, \u017ee ka\u017ed\u00e1 barva m\u00e1 sv\u016fj v\u00fdznam a dok\u00e1\u017ee vyvolat r\u016fzn\u00e9 emoce u r\u016fzn\u00fdch lid\u00ed. Nepracuje se ale pouze s barvou, ale tak\u00e9 tvarem nebo materi\u00e1lem. I to je velice d\u016fle\u017eit\u00e9. A ano, i tvar se d\u00e1 patentovat. Jestli je n\u011bco, co na \u017e\u00e1dn\u00e9m obalu nesm\u00ed chyb\u011bt, pak je to n\u00e1paditost, odli\u0161en\u00ed a tak\u00e9 p\u0159izp\u016fsoben\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.2\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obalov\u00fd design","item":"https:\/\/www.hasty.cz\/obalovy-design\/#breadcrumbitem"}]}]